Edouard Getaz has produced and directed a wide variety of groundbreaking and critically acclaimed projects in multimedia, video, film and live entertainment.
Born in a family with a passion for music, Getaz grew up organizing a jazz festival with his brother Emmanuel and a group of friends: quickly, the Cully Jazz Festival became one of the most renown jazz festivals in Switzerland. In the mid-90’s, Getaz worked with Claude Nobs, the legendary founder and producer of the Montreux Jazz Festival, for whom he produced special projects, including one of the first live streaming music events on the Internet.
In 1998, Getaz co-founded the communications and events agency, Creatives, which today remains a Swiss leader.
After spending five years in advertising and communications, Getaz chose to move to New York City to start a new career in live entertainment and film. He has directed two films, Virgin Red, 2005, and a Swiss National Television co-production Freud’s Magic Powder, 2009, both premiered at the Locarno Film Festival and screened at major festivals.
In 2005, Getaz was introduced to American stage director and visual artist Doug Fitch, shortly before the production of The Soldier’s Tale, which Fitch was invited to direct for the New York Philharmonic at Lincoln Center. Getaz stepped in at the last minute and became the de facto producer of the show, which featured Academy Award winner F. Murray Abraham, Marian Seldes and Tim Blake Nelson.
In 2007, Getaz founded Incopix, a company to nurture new types of productions. A few months later, Getaz, Fitch and Swiss multimedia entrepreneur Frederic Gumy officially formed Giants Are Small – Incopix was one of the initial investors in the venture, with Swiss company Projet 109. The first production under the umbrella of their new company was Peter and the Wolf (and the Duck!), with the Los Angeles Philharmonic at the Walt Disney Concert Hall (2008). It was followed by a sold out trilogy with the New York Philharmonic and conductor Alan Gilbert at Lincoln Center: Le Grand Macabre (elected “Best Opera of the Year 2010” by the New York Times, New York Magazine and TimeOut NY); The Cunning Little Vixen (elected “Best Classical Event of 2011” by New York Magazine); A Dancer’s Dream, featuring New York City Ballet’s star ballerina Sara Mearns (2013), which received an international cinema cast.
In 2014, Getaz has produced two Giants Are Small shows: Gloria: A Pig’s Tale (at the Metropolitan Museum) and Dadabomb (as part of the Zurich Meets New York Festival).
In collaboration with PR agency Ruder Finn and through Incopix, Getaz has directed the award winning music video Proud, for Citibank and clips for the Michael J. Fox Foundation. Getaz has also collaborated with Swiss communications agency Creatives on various campaigns, including a series of videos for the International Olympic Committee, Hungry for Gold, featured during the Youth Olympics in Singapore.
Getaz has produced Giants Are Small’s live production Petrushka, presented at the Barbican in London, with the New York Philharmonic, in April 2015, which was an instant hit with the London audience. Getaz also video directed the show, which was directed by Doug Fitch.
Getaz has produced and co-directed Giants Are Small’s Peter and the Wolf in Hollywood, in co-production with Universal Music/Deutsche Grammophon (CD, digital album and iPad app worldwide release: Nov 2015), featuring rock icons Alice Cooper (English version), Campino (German version), Elio (Italian version) and TV actor Paul Haenen (Dutch version). Visual artist Doug Fitch co-directed the project with Getaz. The app and the album won several awards in 2016, including an Echo Award for “Best Classic for Children”, an Appy Award (“Best App of the Year” in the Entertainment Category) and a Honorary Mention at the KAPi Awards at C.E.S. Las Vegas.
In 2017, Getaz produced the stage version of Peter and the Wolf in Hollywood, featuring the National Symphony Orchestra, projections from the award-winning app, a live narrator (Doug Fitch) and a foley artist (Jason Mills, formerly from the show STOMP). The World Premiere took place on May 21st, at the Kennedy Center in Washington D.C. The production is touring internationally, starting with Seoul (South Korea), featuring Korean rock star Hahn Dae Soo and the Korean Symphony Orchestra, and following with Melbourne (Australia), featuring the Melbourne Symphony Orchestra.
Getaz also created InsideRisk, a series inspired by a true stories, intended for live entertainment and executive training (already available) and interactive TV (coming in the fall 2017, in co-production with the Swiss National Television). Getaz produced the first story, Shadows of Medellin, which he co-directed with Russian filmmaker Andrei Severny, based on a script Getaz developed with writer Stephen Greco; for the executive training version, Getaz collaborated closely with leadership expert and hostage negotiator George Kohlrieser and IMD Business School in Switzerland. The live event InsideRisk / Shadows of Medellin is now presented internationally, after successful runs in New York City, followed with Australia, Singapore, Switzerland and Canada.
Born in 1973 in Lausanne, Switzerland, Getaz holds a Master in Law from the Fribourg University, Switzerland, and studied film, directing and production at New York University.