Scripted and acted interview of an athlete subjected to “Young Athlete Triad” disorders. The video is part of a large international campaign created by Swiss agency Creatives for the International Olympic Committee to fight athletes’ malnutrition and other related issues.
The story was developed by Creatives and Edouard Getaz, in close collaboration with the medical department of the International Olympic Committee. Jessica Sharzer, a collaborator of Edouard Getaz on other projects (Peter and the Wolf and the Duck, Freud’s Magic Powder) wrote the script. The video was launched in 2010, during the Singapore Youth Olympics, and projected during the games on giant screens. It was also distributed widely to the athletes, on mobile devices that were made available to them.